In telematics, no technology is a panacea
The buzz in the telematics industry lately is centered around why it’s not living up to expectations. Ford and Qualcomm recently ended their multi-million dollar telematics joint venture called...
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The Ford Fusion SmartGauge: good stuff, missed opportunities
There’s been a certain amount of buzz in automotive circles about the new SmartGauge dash display in the Ford Fusion hybrid. What’s so cool? According to Ford, the car encourages fuel-efficient driving...
View ArticleThe Drawing Board: Fill ‘er up
We find that looking at the world from the perspective of users and their goals makes us notice a lot of bad interactions in our daily lives. Being solution-minded designers, we can’t help but pick up...
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Making sense of automotive information systems
As more information flows through automotive information systems, the UIs have become ever more complex and confusing. Drivers must sacrifice more and more valuable time and attention to find menus,...
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Will Ford learn that software isn’t manufactured?
Ford Motor Company has just convincingly demonstrated that being an excellent industrial manufacturer doesn’t automatically mean that you are an excellent maker of digital technology. Despite Ford’s...
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